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Content Brief — Ideas That Have Been Used & Worked
For influencers & content creators
Know Your Audience
Every piece of content should speak directly to this person. He's not broken — he just needs a nudge. This is who we're building for.
Digital-native Gen Z and young millennials who live on their phones and consume content on TikTok, Reels, and Shorts.
They can hold conversations — they just freeze up when it matters. The "what do I say?" moment is their biggest blocker.
No PUA playbook. No manipulative tactics. They want to be genuinely confident and connect with people for real.
Use smartphones constantly and are completely open to AI, coaching apps, and tools that give them an edge.
Content Framework
Every video follows a three-part formula. Hook them in, show the value, close with a clear CTA. Below are proven hooks and three complete content blueprints.
General Hooks That Work
Showing the app & talking about it — pure product showcase
Open with a direct, aspirational statement about the app. The goal is to make the viewer curious about what you're showing.



Falar sobre a app • mostrar pontos positivos
"The more you try, the more you get bitches"


(manychat for bots)
Something unexpected to grab the viewer's attention instantly


"Found an app that made me crazy about my boyfriend"


"In Real Life" → he answers no and she shows him the app
Use ManyChat for bots
Compare our app to others — show why we're the best and they're not



"igual ao que fiz mas mais profissional"



edit from capcut

Quick Reference
CTA — Call To Action
When the video ends, you put something like the name of the app "Rizz Agent AI" or "Download Now" to drive the viewer to act.
ICP — Ideal Customer Person
Who we ideally need to reach — the specific audience profile every piece of content should target.
UGC — User Generated Content
Content created by real users or influencers (not brand-produced). Feels authentic and relatable to the audience.
ManyChat
Bot platform for automated DM funnels. Viewers comment a keyword and automatically receive a download link via DM.